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Walsh Family Media.....CHILDREN FUELED BY MARKETING TACTICS OF ANIMATED CHARACTERS Brooklyn, NY, August 16, 2006 -- CG-animated characters, The Cool Beans, cleverly tricked a group of kids ages four to seven into exercising and eating right. On August 5th, a group of children showed up despite a recordbreaking heat wave, at the NASCAR SpeedPark in Myrtle Beach, SC where the Cool Beans were hosting a Big Wheel Race. The Cool Beans had billed the event as “The World’s Largest Big Wheel Race” and informed the children that the race footage would be edited into a music video for their song “Keep it Runnin’”. After registering at the event, the children were ushered to a “Fuel Station” where “Fuel Ration” sacks were distributed before each racer took the course. The sacks were found to include combinations of: bananas, apples, carrots, Healthy Handfuls and Clif Z Bars. The children were then offered prizes to complete a trip around a go-kart track on a Big Wheel. Once under the spell of prizes, the children gleefully donned helmets and raced around the track, blind to the fact that they were exercising. At the end of the day’s festivities, a “Dr. Vanderpooper” lectured the children on the benefits of their Fuel Rations, all while cracking jokes and wearing Rollerblades. The day ended when the Cool Beans, Streetch and Stylee, jumped out of their traveling Bean Machine and invited all the kids to participate in a dance party. It has been revealed where The Cool Beans’ parent company, Walsh Family Media LLC, came up with the strategy for the event for a unique cause: The Guidelines for Responsible Food Marketing to Children. The guidelines put out by the Center for Science in the Public Interest in Washington D.C., include the following: “foster healthy eating habits in children”, advice on how to use “cartoon characters, contests, celebrities and toy giveaways” and, “ideally, companies would market to children only the most healthful foods and beverages, especially those that are typically under-consumed.” When cornered on their marketing tactics, Walsh Family Media LLC’s Marketing Director, Amanda Curry and Pat Walsh, President WFM stammered, “I didn’t think we’d get caught lifting all their suggestions. I mean, they practically laid out how to responsibly market to children!” It’s rumored that WFM has more up its sleeve and plans to use The Cool Beans characters to promote healthy messaging while also entertaining children with music, books and even a feature-length film. One of Walsh Family Media ex-employees, Dave VanHook, revealed “They [WFM] are a sneaky and clever bunch who will stop at nothing to spread their healthy and fun messages. I’ve seen them brainstorm ways to deceive the media as well. Beware WFM!” http://walshfamilymedia.com/wfmServices.html http://www.walshfamilymedia.com/subscribe/
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